Celebrating 2025 and Building What Comes Next

As 2025 winds down, we have been reflecting on the work and the moments that shaped this year – from welcoming new team members, to supercharging our capabilities and understanding of AI, and celebrating client wins. As always, the best part was not just what we built, but who we built it with.

Growing Our Team in All the Right Ways

Sam Rothstein

We welcomed Sam Rothstein, Paid Media Specialist, who joined the team with a strategist’s brain, a climber’s determination, and an uncanny ability to turn data into direction. With experience in performance marketing, organic social, event promotion, and home-service lead generation, Sam is already shaping stronger, more intentional campaigns. His curiosity and new perspective brought a spark we are grateful for.

Aley Stubbs

We also welcomed Aley Stubbs, Account Manager, whose mix of psychology chops, research experience, and digital promos savvy gives her a sharp edge in guiding clients through today’s marketing landscape. Before MPW, she coordinated published ADHD research and managed national sweepstakes and loyalty programs. Smart, steady, and effortlessly juggling life with three kids, Aley brings care and curiosity to every project.

Expanding Possibilities with AI

This past year was about expanding what’s possible inside our walls, but the biggest shift wasn’t just in evolving our services; it was in how we work. 

We leaned deeper into AI as a strategic partner to:

  • Sharpen research
  • Build new tools
  • Unlock new ways to ideate

AI has empowered us and has become an extension of our process, helping us work smarter and more efficiently.

Because this space moves quickly, we are also committed to helping our clients evolve alongside it. That is why we are launching The Generative Shift: Navigating the Evolution of Digital Marketing and AI. This is a new monthly email series that breaks down emerging AI trends, tools, and opportunities in practical, human language, rooted in real marketing challenges.

If you’re not subscribed, consider this your nudge. The best ideas hit inboxes first. Join here.

Standout Wins Worth Celebrating

This year also brought a collection of accomplishments from brand refreshes to launched websites, each milestone was a reminder of what thoughtful strategy and strong partnerships can achieve.

Executed 40 Multimedia Strategies
Delivering these strategies helped clients show up with purpose through tailored roadmaps that unified digital, social, print, and TV/video and moved their brands forward with clarity and consistency.

Brand Refreshes That Raised the Bar
Here’s a snapshot of the brands we refreshed in 2025, helping them stand out with stronger creative, sharper strategy, and clearer market presence.

Brand Refresh CMH
KELTEC

Websites Launched and Maintained
We launched 8 new sites and now manage more than 85 in ongoing support.

Some highlights include:

Welcoming New Partnerships

We welcomed new clients across industries, including:

  • Neurodevelopmental Health Services 
  • Nimey’s New Generation Cars
  • Surefox
  • Solaris Wealth Strategies
  • JNL Climate Control
  • SSP Windows
  • FitCord
  • Community Foundation of Herkimer and Oneida Counties
  • American Blossom Linens

As we move into the new year, we remain committed to pushing the boundaries in everything we do. Cheers to 2025! And here’s to pursuing many more exciting accomplishments in 2026 - not just for MPW, but for our clients as well.

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