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Black Hat vs. White Hat SEO
As you can probably deduce from the category names, there are two different strategies SEO specialists can use, White Hat & Black Hat. White Hat SEO practices are favored because of practical approaches that focus on the user’s experience on a site as well as how the search engine views the site. Whereas, Black Hat…
READ MOREThe Life Cycle of Junk Mail
You pull in the driveway after a long day at work. Hands full with bags of groceries, you grab the mail and make your way into the house. Flip through the envelopes, the bills, the magazines, toss aside anything that doesn’t look immediately important, and move on with your life. But every now and then,…
READ MORETaking it Easy with Ad Messaging
“I’m standing on a corner in Winslow, Arizona and such a fine sight to see – it’s a girl, my lord, in a flatbed Ford, slowing down to take a look at me.” I’ve never been a big fan of the Eagles, but that line from their 1972 hit “Take it Easy” recently made me…
READ MOREHow to Efficiently Media Buy on TV
There are many questions we’re asked when placing a media buy for a client. One of the most frequent questions is… How do you measure success on a media buy? One major way we measure the success of a media buy is through the cost per point (CPP) – a ratio based on how much…
READ MORE5 Things to Know Before Jumping into Pay-Per-Click
1) Your Audience Your audience is the most important factor when starting PPC (pay-per-click). They are the one actively searching and buying your product or service, so it’s best to know how to target them. Targeting users can include sites they would frequently visit, where they are located geographically and general demographics, to name just…
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