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insights

Why You Should Never Use a Company’s DMs for Urgent Issues

  Picture this: you need help from a company immediately, so you want to choose the quickest form of communication. Maybe your heat went out in the dead of winter, and you need your HVAC company’s help ASAP. Maybe you’re wondering if your favorite store that’s a bit of a drive away has the product…

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Thanks

A Heartfelt Helping of Thanks: Celebrating Our Wonderful Clients

The holiday season is a time for reflection and gratitude, and at MPW, we want to take a moment to extend our heartfelt thanks to you, our valued clients. Just as the humble gravy boat makes every dish at the holiday table even better, our client partnerships and friendships enhance everything we do, too. Maintaining…

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Welcome to Our New Home at The Network at 600 French Road!

We’re thrilled to be in our new home at 600 French Road in New Hartford, NY. The new location offers a vibrant, inviting space and is more than just an office – it’s a dynamic environment designed for collaboration, creativity, and growth. Our new home base includes: Modern Meeting Spaces: Perfect for hosting local client…

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Maximizing Productivity

Maximizing Productivity: How Text-Based Editing Transforms Video Production

At MPW, we’re true believers in the power of social proof. It’s one of the most effective tools to build and strengthen consumer trust. As a result, we do a lot of unscripted, testimonial-style video production for our clients. Anybody who’s ever used unscripted interviews as the raw material for ads or even longer-form web…

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The Team at MPW Marketing

Navigating the Future: A Recap of MPW Marketing’s Strategic Meeting

Last week marked a pivotal moment for MPW Marketing as we temporarily set aside our client work to embark on a strategic planning meeting filled with energy, collaboration, and a collective vision for our road ahead. The meeting started with lighthearted fun facts about each team member to infuse a sense of camaraderie into our…

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Victoria

MPW Marketing hires CRO specialist Miserere

CLINTON, N.Y. – September 13, 2022 – MPW Marketing, a full-service advertising and marketing firm in Clinton, recently announced the addition of conversion rate optimization (CRO) specialist Victoria Miserere to its growing team of 23 marketing experts. Miserere is based in Long Island and is one of several MPW remote employees who is not locally…

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Tips to Make Your Social Media Posts More Engaging

The question is no longer “should my brand be on social media?” Now, brands should ask, “How can I make my social media engaging?” Depending on your product or service, this could be easier or harder. Some topics just lend themselves to being easily engaging on social media, while others need a little more creativity….

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Check out these buns.

With lots of hype surrounding Burger King’s latest rebrand, how could one not step back and take a closer look as this evolutionary change? Those buns were 20 years old, so it’s no surprise they’ve now gone flat, friends – albeit in a sophisticated, bold way. How about this custom-made font appropriately named “Flame”? I…

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Top 5 Reasons to Write a Top 5 List: Getting Straight To The Point With “Listicles”

The success of marketing relies on a number of factors working together as a cohesive unit – media placement, cost efficiency, branding, and of course, the right messaging presented in the right format. We want messaging that can be consumed by key viewers and absorbed easily. Enter the “listicle”. For those of you who haven’t…

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Don’t Get Scammed by Spam

Recently, we have had a local client who received an invoice for SEO services from a company called “Delta SEO”. They had never used this company, but checked with us to make sure it was nothing from our end. It wasn’t. After doing a quick Google search on this supposed company, nothing seemed to be…

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