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Since 1976, the Pastore family has been providing residential and light commercial HVAC services to Pearl River and the surrounding areas of Rockland, NY, Westchester, NY, South Orange County, NY, Bergen, NJ and Passaic, NJ. The father and son team of Tom Pastore and T.J. Pastore are at the helm of Clarkstown Heating & Air Conditioning, providing full-service HVAC contracting that includes air conditioning, heating, boilers, generators and indoor air quality solutions.
project details
A steep decline in the new construction market necessitated a shift in focus to marketing replacement systems. Clarkstown’s brand perception didn’t match the client’s high-quality offering. Additionally, their marketing efforts were hindered by low-quality production and a template website that closely resembled that of their competitors. The site was poorly optimized for industry terms and their service area.
results
MPW developed a new brand identity that better reflected a trusted, high quality contractor and mission statement in the form of a customer promise.
We were able to analyze, negotiate, implement and track marketing initiatives including TV advertising, SEO, print ads, radio, direct mail and social media reviews.
Optimized spring sales season / dramatic increase in fall business
Tripled sales during shoulder months by implementing a new marketing strategy including rolling discounts and special promotions.
market domination
Established maximum reach in the market using traditional and digital properties.
