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Why WordPress Backup & Maintenance Is Essential
Your website is not a “set it and forget it” tool. It is a living system that needs regular care to stay fast, secure, and reliable. WordPress powers more than 40% of the internet, which also makes it a major target for hackers, bots, and other bad actors. A structured backup and maintenance plan protects…
Celebrating 2025 and Building What Comes Next
As 2025 winds down, we have been reflecting on the work and the moments that shaped this year – from welcoming new team members, to supercharging our capabilities and understanding of AI, and celebrating client wins. As always, the best part was not just what we built, but who we built it with.
SEO is DEAD! …Again
Does this happen in other industries? Every three to four years headlines start popping up about the untimely death of SEO. It’s click bait at its finest because we all want to know: Who (or what) killed SEO? Turns out that news of the death of SEO is greatly exaggerated. SEO is still a vital…
MPW MINI CASE STUDY: T.F. O’BRIEN Instant Form Lead Gen With Cool Results
We pride ourselves on being in our clients’ corner with a focus on driving measurable ROI for every dollar we spend. For T.F. O’Brien, we noticed Facebook was delivering excellent top of funnel awareness and low cost web traffic but the ad spend wasn’t translating into trackable leads. Starting in June, we decided to focus…
Any Way You Slice It, We’re Grateful for You
As we wrap up another year at MPW Marketing, one thing’s crystal clear: any way you slice it, the proof is in the partnership. Thanks to the incredible clients, partners, and friends who keep our creative ovens warm year-round. Here’s to another year of ideas worth savoring, conversations worth having, and campaigns worth celebrating. Anyway…
Google Ads: Constantly Evolving
If there’s one thing we can count on in digital marketing, it’s change. Over the last few years, the rise of AI has accelerated that pace more than ever before. Google Ads, which launched back in 2000, has long been the leader in paid search. Nearly twenty-five years later, it continues to reinvent itself, and…
OTT Advertising: How to Navigate Today’s Opportunities
Streaming is no longer the future of TV. It’s the present. According to Nielsen, streaming has now overtaken cable and broadcast as the number one way people consume TV.
Unlocking Marketing Email Success for Service Companies
Simple Steps for High-Impact Campaigns Email isn’t dead. It’s just often done wrong. For home service businesses, email remains one of the most cost-effective ways to generate leads, book jobs, and stay top-of-mind with customers. The problem is that many contractors either underuse it or approach it in ways that limit results. At MPW, we’ve…
What Makes People Convert: Real Trust In a Soulless Web
By the end of this year, most of the web will be powered by AI. That’s not hyperbole, it’s happening:
Strategic Planning in Action, MPW-Style
A Look Back at Our June Team Meeting Real growth takes intention and a shared commitment to building something meaningful. That mindset guided our recent 1.5-day strategic planning session, where our team came together to reflect, connect, and look ahead with clarity and purpose We kicked things off with a team dinner the night before,…