insights
Welcome to Our New Home at The Network at 600 French Road!
We’re thrilled to be in our new home at 600 French Road in New Hartford, NY. The new location offers a vibrant, inviting space and is more than just an office – it’s a dynamic environment designed for collaboration, creativity, and growth. Our new home base includes: Modern Meeting Spaces: Perfect for hosting local client…
READ MOREMPW Marketing hires digital marketing specialist Narus
NEW HARTFORD, N.Y. – June 11, 2024 – MPW Marketing, a full-service advertising and marketing firm based in Central New York, recently announced the addition of digital marketing specialist Jeff Narus to its team of 22 specialized marketing experts. Narus joins MPW’s fully remote company from his hometown of Charlotte, North Carolina as an essential…
READ MOREMaximizing Productivity: How Text-Based Editing Transforms Video Production
At MPW, we’re true believers in the power of social proof. It’s one of the most effective tools to build and strengthen consumer trust. As a result, we do a lot of unscripted, testimonial-style video production for our clients. Anybody who’s ever used unscripted interviews as the raw material for ads or even longer-form web…
READ MORENavigating the Future: A Recap of MPW Marketing’s Strategic Meeting
Last week marked a pivotal moment for MPW Marketing as we temporarily set aside our client work to embark on a strategic planning meeting filled with energy, collaboration, and a collective vision for our road ahead. The meeting started with lighthearted fun facts about each team member to infuse a sense of camaraderie into our…
READ MOREMPW Marketing hires CRO specialist Miserere
CLINTON, N.Y. – September 13, 2022 – MPW Marketing, a full-service advertising and marketing firm in Clinton, recently announced the addition of conversion rate optimization (CRO) specialist Victoria Miserere to its growing team of 23 marketing experts. Miserere is based in Long Island and is one of several MPW remote employees who is not locally…
READ MORECheck out these buns.
With lots of hype surrounding Burger King’s latest rebrand, how could one not step back and take a closer look as this evolutionary change? Those buns were 20 years old, so it’s no surprise they’ve now gone flat, friends – albeit in a sophisticated, bold way. How about this custom-made font appropriately named “Flame”? I…
READ MORETop 5 Reasons to Write a Top 5 List: Getting Straight To The Point With “Listicles”
The success of marketing relies on a number of factors working together as a cohesive unit – media placement, cost efficiency, branding, and of course, the right messaging presented in the right format. We want messaging that can be consumed by key viewers and absorbed easily. Enter the “listicle”. For those of you who haven’t…
READ MOREDon’t Get Scammed by Spam
Recently, we have had a local client who received an invoice for SEO services from a company called “Delta SEO”. They had never used this company, but checked with us to make sure it was nothing from our end. It wasn’t. After doing a quick Google search on this supposed company, nothing seemed to be…
READ MOREMPW Marketing Brings Home Silver ADDY
MPW Marketing, a full-service advertising and marketing agency located in Clinton, N.Y., is pleased to announce their recent win of a Silver ADDY award from the Albany Ad Club for their radio campaign for Vince’s U-Pull It. Although Winter Storm Riley prevented them from attending the actual awards ceremony, the agency is thankful to the…
READ MORE