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What Adobe Illustrator’s New 3D Tool Means for Our Clients
Adobe is getting ready to roll out a major update to Illustrator that has a lot of us at MPW paying close attention. Soon, designers will be able to rotate 2D graphics in 3D space, right inside Illustrator. This update gives us a way to add depth and perspective to flat design work, without jumping…
Meet Sam Rothenstein
We’re excited to welcome Sam Rothstein to the MPW team as our new Paid Media Specialist! Sam brings a wealth of experience in lead generation through Google and Meta ad campaigns, primarily focused on home service clients. Beyond that, he’s also helped grow memberships and foster community through social and event promotions. His strategic mindset…
Reel in More Social Media Engagement with Reels
Short-form videos are currently dominating social media, and one of the best examples of that is Facebook & Instagram Reels. Reels are short, engaging videos designed to capture attention quickly. They’re fun, fast-paced, and algorithm-friendly — making them a powerful tool for businesses looking to boost their reach and engagement.
The Psychology of a High-Converting Website
The human mind is fascinating. As a marketer, you may set up a test with an expectation about the outcome, only to discover the opposite is true. Marketing is not only about creating something that looks visually appealing but also about understanding the human mind and how users are likely to behave. Although certain principles…
Creating an Effective Customer Email List
In the world of digital marketing, customer email lists are invaluable. They can be used for a variety of purposes, including monthly emails, marketing and sales campaigns. Having an effective email list ensures that you can reach your audience with relevant and timely information. In this article, we’ll take a look at the basics of creating an…
Searching for Answers in a Rapidly Changing Industry: How AI is Reshaping SEO
The last two years have witnessed a seismic shift in the realm of Search Engine Optimization (SEO). The arrival of ChatGPT in late 2022 irrevocably altered the digital landscape. Today, AI-powered search engines abound, including ChatGPT itself, Google’s AI Overviews, Bing’s Edge, Perplexity, and numerous others. As AI seamlessly integrates into our devices, browsers, and…
MPW Marketing hires media buyer Diana Cocciardi
MPW Marketing, a full-service advertising and marketing firm based in Central New York, recently announced the addition of media buyer Diana Cocciardi to its team of 23 specialized marketing experts. Cocciardi is based in Sauquoit and joins MPW Marketing as a crucial part of their media team. She will be responsible for researching, evaluating and…
Kickstart 2025 With a Marketing Plan that Maximizes Growth
With the new year upon us, many business owners are planning for the next 12 months—setting goals around growth, employee retention, and profitability while creating a roadmap to achieve them. Among the most critical aspects of planning are the “Three Ps”: Payroll, Products, and Promotion. These three areas often represent the highest expenses for any…
Celebrating 2024 & Beyond
We love working for great folks, and this past year was no exception. Our dedicated team worked tirelessly to meet each client’s unique needs and objectives, ensuring that we delivered impactful results that exceeded expectations. Looking back on the achievements of 2024 fills us with gratitude for the opportunities we’ve had and pride in the…
Why You Should Never Use a Company’s DMs for Urgent Issues
Picture this: you need help from a company immediately, so you want to choose the quickest form of communication. Maybe your heat went out in the dead of winter, and you need your HVAC company’s help ASAP. Maybe you’re wondering if your favorite store that’s a bit of a drive away has the product…