blog
Check out these buns.
With lots of hype surrounding Burger King’s latest rebrand, how could one not step back and take a closer look as this evolutionary change? Those buns were 20 years old, so it’s no surprise they’ve now gone flat, friends – albeit in a sophisticated, bold way. How about this custom-made font appropriately named “Flame”? I…
Read MoreTop 5 Reasons to Write a Top 5 List: Getting Straight To The Point With “Listicles”
The success of marketing relies on a number of factors working together as a cohesive unit – media placement, cost efficiency, branding, and of course, the right messaging presented in the right format. We want messaging that can be consumed by key viewers and absorbed easily. Enter the “listicle”. For those of you who haven’t…
Read MoreDon’t Get Scammed by Spam
Recently, we have had a local client who received an invoice for SEO services from a company called “Delta SEO”. They had never used this company, but checked with us to make sure it was nothing from our end. It wasn’t. After doing a quick Google search on this supposed company, nothing seemed to be…
Read MoreMPW Marketing Brings Home Silver ADDY
MPW Marketing, a full-service advertising and marketing agency located in Clinton, N.Y., is pleased to announce their recent win of a Silver ADDY award from the Albany Ad Club for their radio campaign for Vince’s U-Pull It. Although Winter Storm Riley prevented them from attending the actual awards ceremony, the agency is thankful to the…
Read MoreShould My Business Blog? Here are Some Reasons Why It’s Important.
Joe owns a small business, Joe’s Cabinets. He’s already wearing 10 different hats at his company. Creating content for his website is likely the last thing on his mind. Unfortunately for Joe, websites aren’t just set-it-and-forget-it. In order to keep it relevant, and continue being found in searches, Joe will need to prevent his site…
Read MoreBlack Hat vs. White Hat SEO
As you can probably deduce from the category names, there are two different strategies SEO specialists can use, White Hat & Black Hat. White Hat SEO practices are favored because of practical approaches that focus on the user’s experience on a site as well as how the search engine views the site. Whereas, Black Hat…
Read MoreThe Life Cycle of Junk Mail
You pull in the driveway after a long day at work. Hands full with bags of groceries, you grab the mail and make your way into the house. Flip through the envelopes, the bills, the magazines, toss aside anything that doesn’t look immediately important, and move on with your life. But every now and then,…
Read MoreTaking it Easy with Ad Messaging
“I’m standing on a corner in Winslow, Arizona and such a fine sight to see – it’s a girl, my lord, in a flatbed Ford, slowing down to take a look at me.” I’ve never been a big fan of the Eagles, but that line from their 1972 hit “Take it Easy” recently made me…
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