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Any Way You Slice It, We’re Grateful for You
As we wrap up another year at MPW Marketing, one thing’s crystal clear: any way you slice it, the proof is in the partnership. Thanks to the incredible clients, partners, and friends who keep our creative ovens warm year-round. Here’s to another year of ideas worth savoring, conversations worth having, and campaigns worth celebrating. Anyway…
Google Ads: Constantly Evolving
If there’s one thing we can count on in digital marketing, it’s change. Over the last few years, the rise of AI has accelerated that pace more than ever before. Google Ads, which launched back in 2000, has long been the leader in paid search. Nearly twenty-five years later, it continues to reinvent itself, and…
OTT Advertising: How to Navigate Today’s Opportunities
Streaming is no longer the future of TV. It’s the present. According to Nielsen, streaming has now overtaken cable and broadcast as the number one way people consume TV.
Unlocking Marketing Email Success for Service Companies
Simple Steps for High-Impact Campaigns Email isn’t dead. It’s just often done wrong. For home service businesses, email remains one of the most cost-effective ways to generate leads, book jobs, and stay top-of-mind with customers. The problem is that many contractors either underuse it or approach it in ways that limit results. At MPW, we’ve…
What Makes People Convert: Real Trust In a Soulless Web
By the end of this year, most of the web will be powered by AI. That’s not hyperbole, it’s happening:
Strategic Planning in Action, MPW-Style
A Look Back at Our June Team Meeting Real growth takes intention and a shared commitment to building something meaningful. That mindset guided our recent 1.5-day strategic planning session, where our team came together to reflect, connect, and look ahead with clarity and purpose We kicked things off with a team dinner the night before,…
Meet Aley Stubbs
We’re thrilled to welcome Aley Stubbs to the MPW team as our newest Account Manager. Aley brings a dynamic background in psychology, research, and digital promotions—and a natural talent for connecting the dots between strategy and storytelling. Before joining MPW, she thrived in the fast-paced world of national brand promotions, where she managed sweepstakes, loyalty…
What Adobe Illustrator’s New 3D Tool Means for Our Clients
Adobe is getting ready to roll out a major update to Illustrator that has a lot of us at MPW paying close attention. Soon, designers will be able to rotate 2D graphics in 3D space, right inside Illustrator. This update gives us a way to add depth and perspective to flat design work, without jumping…
Meet Sam Rothstein
We’re excited to welcome Sam Rothstein to the MPW team as our new Paid Media Specialist! Sam brings a wealth of experience in lead generation through Google and Meta ad campaigns, primarily focused on home service clients. Beyond that, he’s also helped grow memberships and foster community through social and event promotions. His strategic mindset…
Reel in More Social Media Engagement with Reels
Short-form videos are currently dominating social media, and one of the best examples of that is Facebook & Instagram Reels. Reels are short, engaging videos designed to capture attention quickly. They’re fun, fast-paced, and algorithm-friendly — making them a powerful tool for businesses looking to boost their reach and engagement.