Navigating the Future: A Recap of MPW Marketing’s Strategic Meeting

December 27, 2023

Last week marked a pivotal moment for MPW Marketing as we temporarily set aside our client work to embark on a strategic planning meeting filled with energy, collaboration, and a collective vision for our road ahead. The meeting started with lighthearted fun facts about each team member to infuse a sense of camaraderie into our…

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Tips to Make Your Social Media Posts More Engaging

April 3, 2021

The question is no longer “should my brand be on social media?” Now, brands should ask, “How can I make my social media engaging?” Depending on your product or service, this could be easier or harder. Some topics just lend themselves to being easily engaging on social media, while others need a little more creativity.…

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Check out these buns.

March 7, 2021

With lots of hype surrounding Burger King’s latest rebrand, how could one not step back and take a closer look as this evolutionary change? Those buns were 20 years old, so it’s no surprise they’ve now gone flat, friends – albeit in a sophisticated, bold way. How about this custom-made font appropriately named “Flame”? I…

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Top 5 Reasons to Write a Top 5 List: Getting Straight To The Point With “Listicles”

May 9, 2018

The success of marketing relies on a number of factors working together as a cohesive unit – media placement, cost efficiency, branding, and of course, the right messaging presented in the right format. We want messaging that can be consumed by key viewers and absorbed easily. Enter the “listicle”. For those of you who haven’t…

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Don’t Get Scammed by Spam

April 19, 2018

Recently, we have had a local client who received an invoice for SEO services from a company called “Delta SEO”. They had never used this company, but checked with us to make sure it was nothing from our end. It wasn’t. After doing a quick Google search on this supposed company, nothing seemed to be…

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MPW Marketing Brings Home Silver ADDY

March 28, 2018

MPW Marketing, a full-service advertising and marketing agency located in Clinton, N.Y., is pleased to announce their recent win of a Silver ADDY award from the Albany Ad Club for their radio campaign for Vince’s U-Pull It. Although Winter Storm Riley prevented them from attending the actual awards ceremony, the agency is thankful to the…

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Should My Business Blog? Here are Some Reasons Why It’s Important.

October 25, 2017

Joe owns a small business, Joe’s Cabinets. He’s already wearing 10 different hats at his company. Creating content for his website is likely the last thing on his mind. Unfortunately for Joe, websites aren’t just set-it-and-forget-it. In order to keep it relevant, and continue being found in searches, Joe will need to prevent his site…

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Black Hat vs. White Hat SEO

September 27, 2017

As you can probably deduce from the category names, there are two different strategies SEO specialists can use, White Hat & Black Hat. White Hat SEO practices are favored because of practical approaches that focus on the user’s experience on a site as well as how the search engine views the site. Whereas, Black Hat…

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Creating an Animated Commercial – Infographic

August 10, 2017
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The Life Cycle of Junk Mail

July 21, 2017

You pull in the driveway after a long day at work. Hands full with bags of groceries, you grab the mail and make your way into the house. Flip through the envelopes, the bills, the magazines, toss aside anything that doesn’t look immediately important, and move on with your life. But every now and then,…

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