MPW Marketing hires media buyer Diana Cocciardi

MPW Marketing, a full-service advertising and marketing firm based in Central New York, recently announced the addition of media buyer Diana Cocciardi to its team of 23 specialized marketing experts.

Cocciardi is based in Sauquoit and joins MPW Marketing as a crucial part of their media team. She will be responsible for researching, evaluating and negotiating pricing for various media options to meet client objectives. She will also develop and communicate strategic media goals to clients and MPW staff, analyze and implement targeting strategies to reach desired audiences and maintain accuracy of assigned media budgets.

Cocciardi comes to MPW with a strong background of knowledge in media buying, including working as a project manager and media buyer at both local and international marketing companies. She earned her bachelor’s degree in marketing and communications from Siena College.

“Diana brings a wealth of experience in researching and negotiating media options,” partner and media buyer Dan Acker said. “Her proven ability to manage campaigns from strategy and negotiation to placement and audits ensures seamless execution from start to finish. Her expertise will be invaluable as we continue delivering exceptional results for our clients.”

Founded in 2006, MPW Marketing is a full-service, online and traditional advertising and marketing firm that is focused on doing big work for companies of all sizes, from local and regional businesses to Fortune 500 companies. For more information visit www.mpwmarketing.com.