Daniel Acker

Owner/Media Planner

Dan helps guide the strategic and creative team as well as our clients to the right place for their voice to be heard. A partner at the firm since 2014, Dan’s responsibilities include planning, negotiating, and executing media for MPW clients. On a given day, you‘ll find him researching new media opportunities, immersed in SEO theory, or analyzing campaign results. The pursuit of knowledge is endless; fortunately Dan takes great pleasure in understanding how everything works and isn’t happy until he’s reassured that the strategy is right and every penny was spent wisely.

During his tenure in sales and sales management at central New York TV stations, Dan gained valuable insight into the marketing habits of local, regional, and national clients as well as an insider’s knowledge of how media is bought and sold. Dan uses this knowledge to leverage advantageous advertising rates for all MPW clients.

When he’s not creating order out of chaos for a client, he’s figuring out how to build, fix and improve things at his house.

“I believe that one defines oneself by reinvention. To not be like your parents. To not be like your friends. To be yourself. To cut yourself out of stone.” – Henry Rollins