Reel in More Social Media Engagement with Reels

Colleen Bierstine

Social, PR & Reputation Manager

Short-form videos are currently dominating social media, and one of the best examples of that is Facebook & Instagram Reels. Reels are short, engaging videos designed to capture attention quickly. They’re fun, fast-paced, and algorithm-friendly — making them a powerful tool for businesses looking to boost their reach and engagement.

How Long Is a Reel?

Reels should be up to 90 seconds, although Meta has said they more favorably push Reels that are 60 seconds or less. 

Why Reels?

Reels cater to most social media users’ need for instant gratification content that’s short and snappy by being brief and usually hitting trending topics. They are also one of the best ways to show up in the Explore feed of non-followers, thus allowing you to reach a larger audience of potential customers.

6 Tips for Better-Performing Reels

TIP 1

Use trending audio, hashtags, and engaging captions to increase your chances of being discovered.

TIP 2

Keep it 60 seconds or less.

TIP 3

Know the platform’s safe zones. Safe zones ensure important text and imagery remain uncropped within the display area of social media platforms.

TIP 4

Keep an eye on what’s trending and be creative about how you can apply trends to your business.

TIP 5

Use 3-5 relevant hashtags in your caption.

TIP 6

Ensure that the first 1-5 seconds of your Reel are captivating to prevent viewers from scrolling away.

Results in Action

MPW Marketing implemented Reel content creation for one of our HVAC clients, T.F. O’Brien, at the beginning of the year to boost their social media engagement and followers. In the three months since, we’ve seen:

  • 232% increase in Instagram reach
  • 72% increase in Facebook reach
  • 70% increase in Instagram followers
  • 180% increase in Facebook followers
  • 180% increase in Instagram views
  • 114% increase in Facebook content interactions

Ready to boost your brand's reach and engagement?

Let MPW Marketing help you leverage the power of Facebook and Instagram Reels to connect with your audience, amplify your impact, and achieve outstanding results. Contact us today to start “reeling” in social media success!

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