insights

Recently, we have had a local client who received an invoice for SEO services from a company called “Delta SEO”. They had never used this company, but checked with us to make sure it was nothing from our end. It wasn’t. After doing a quick Google search on this supposed company, nothing seemed to be…

Joe owns a small business, Joe’s Cabinets. He’s already wearing 10 different hats at his company. Creating content for his website is likely the last thing on his mind. Unfortunately for Joe, websites aren’t just set-it-and-forget-it. In order to keep it relevant, and continue being found in searches, Joe will need to prevent his site…

You pull in the driveway after a long day at work. Hands full with bags of groceries, you grab the mail and make your way into the house. Flip through the envelopes, the bills, the magazines, toss aside anything that doesn’t look immediately important, and move on with your life. But every now and then,…

“I’m standing on a corner in Winslow, Arizona and such a fine sight to see – it’s a girl, my lord, in a flatbed Ford, slowing down to take a look at me.” I’ve never been a big fan of the Eagles, but that line from their 1972 hit “Take it Easy” recently made me…

There are many questions we’re asked when placing a media buy for a client. One of the most frequent questions is… How do you measure success on a media buy? One major way we measure the success of a media buy is through the cost per point (CPP) – a ratio based on how much…